Working with a brand that’s for kids presented a special opportunity to think outside the box and tap into the creative kid within all of us. I led the design of their organic and paid social, designed a few branded mailer boxes for giveaways and helped campaign new product roll-outs.
Have your candy, eat your fruit :)

‍ ‍EXPERIENTIAL‍ ‍SOCIAL MEDIA‍ ‍PAID ADS

Raisels

Wrinkled paper napkin with orange text that says "Night of the Living Dunks" on a black background.
Colorful neon sign of a bucket of popcorn with yellow popcorn pieces and red and white stripes on the bucket.
A stylized orange and gold bat-shaped logo on a dark background.
A colorful collage of promotional images and messages for Raisels, a snack brand, featuring children, product packaging, and playful text related to snacking and Valentine's Day.
Three boxes of Raisels Snack 2 School arranged on a light green background, featuring vibrant purple, pink, and yellow colors with a geometric pattern and logo.

Snack 2 School

For the back-to-school season, my client said to, “use bright colors, keep the messaging simple and to-the-point, and lean into a fun retro vibe that reminds us of our childhood”.

From here, “Snack 2 School” was born. I took inspiration from classic shows like Saved By the Bell and Full House. Kids can take a yummy but healthier snack option in their lunchbox.

Colorful promotional flyers for Raisels, a candy brand, featuring vibrant backgrounds with pink, purple, yellow, and blue colors, playful fonts, and product information. One flyer highlights the start of a new school year promotion.
Colorful open box with back-to-school themed designs, including a checklist on inside of the lid with items like 'Best friends,' 'New teachers,' and 'Fun snacks'.
A colorful box of Raisels Back 2 School Essentials, with a purple interior featuring a list of school necessities and the Raisels logo, against a light green background.
Three packets of Champion Raisels Goldens Raisins, tropical flavor, on a bright blue background with a shadow of a palm leaf.
Stack of four Raisins snack boxes with Halloween-themed design, featuring tombstones, black bats, and bare tree branches on orange background, placed on a peach-colored surface.
Three Halloween-themed snacks: on the left, two purple rice crackers with orange labels featuring a white tombstone design; in the middle, a purple and orange bag of Raisels snack with Halloween illustrations and the text "Night of the Living Dunks"; on the right, a purple disposable cup with a Halloween design, orange lid, purple straw, and a label reading "Night of the Living Dunks".

Night of the Living Dunks

This Halloween-themed mailer campaign was used to launch a new flavor of Raisels: Dunks. We invited families to throw an unforgettable spooky movie night-in by including several pouches of the new product, a custom popcorn bucket, popcorn, tumblr, stickers, and a comfy blanket.

Open Halloween-themed Raisels candy box with purple interior and orange exterior featuring bats, graves, and spooky trees, set against a peach background.
A vintage orange television set with the words "Night of the Living Dunks" written on the screen in purple text.
Purple bat-shaped balloon with white border
Package of Champion Raisels Sour Orange Burst flavored golden raisins with orange slices on orange and yellow background.
A bag of Champion Raisels golden raisins, flavored with watermelon, placed on a red background
Packet of Champion Raisels fruit-flavored golden raisins with raspberry flavor, on a pink background.

Photography: Brandon Smith | Agency: Konnect Agency

Lenny & Larry’s

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