When I first met my client, they told me they wanted to accomplish two things: to help dogs, and to create a branding that would make people stop and take a second look.

Show Us Your Mutts is an app that allows users to play daily games where they can guess the DNA makeup of a pre-determined list of real dogs in real shelters all across America. By collaborating with dog shelters and Embark (a company that provides dog DNA tests), SUYM helps raise money to make the world a little better for our furry friends.

Although I was originally only brought on for branding, I was asked to extend my contract and help bring the vision to life on both the website and app.

UX BRANDING ART DIRECTION UI COPYWRITING

Show Us Your Mutts

A foil balloon shaped like a dog wearing sunglasses with heart-shaped eye lenses, a smiling mouth, and a dark background.
A black cloth with orange text saying 'SHOW US YOUR MUTES' and a background pattern of small orange dots.
A circular sticker with an orange background and radiating lines, saying "I love good boys" in bold red and black letters.
Dog grooming or pet care branding guidelines with logos, color palette, and design elements, featuring images of dogs and text such as 'Show me your muffs' and 'Thank you!'

Win or lose, help a dog.

Once we got to the final stages of the branding, I quickly familiarized myself with the dev team in order to bring our client’s vision to life. Together, we planned each stage of the user’s experience from start-to-finish, went through a few rounds of testing, and ultimately completed the project to our client’s satisfaction and achieved the goals we’d set for ourselves at the start of the project.

The dev team and myself worked in tandem for both the design and functionalities of the app and website over the course of six months.

Golden retriever wearing protective glasses and a cardboard sign that says 'All dogs deserve good!' standing on a cobblestone street during a protest or rally with people in the background.
Colorful cards with the message 'SHOW US YOUR MUTTS' surrounded by background papers in black, red, orange, and beige, with two pins visible.
Close-up of a person wearing a yellow hoodie with a small logo on the left chest featuring a dog with heart-shaped sunglasses and the text 'SHOW US YOUR MUTTS'.
A collage of mobile app screens and websites related to a dog-themed service or app, including sign-up forms, dog profiles, rescue info, and promotional banners.
A young man wearing a yellow cap with a dog face patches, a red hoodie with the text "ALL FOR DOGS & DOGS 4 ALL" in yellow letters, and beige shorts, standing in front of a colorful graffiti wall.
A beige tote bag with red polka dots and a graphic of a dog wearing sunglasses, along with the words ‘Show Your Outfits’, sitting on a weathered wooden bench near a window with wire mesh.
An illustration of a dog wearing heart-shaped sunglasses, rendered in shades of orange and black.
A collection of brightly colored marketing and registration materials for a pet-related campaign called Show Your Mutts, featuring dogs, website screens, sign-up forms, and promotional slogans displayed on a red polka dot background.

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