ENVIRONMENTAL EVENT POP-UPS

Lenny & Larry’s

I had the pleasure of working on two different interactive campaigns for Lenny & Larry’s. My role involved developing eye-catching event signage, influencer kits, and tailored content that reinforced the brand’s commitment to better-for-you snacking.

Lenny and Larry's logo featuring stylized faces of a woman and a man with curly hair and open-mouthed smiles, with blue text spelling 'Lenny & Larry's' over the faces, on a black background.
A digital illustration of a partially eaten chocolate chip cookie in a Bitcoin coin shape.
Neon sign that reads 'Bite Into This' in blue and white letters with an orange outline on a black background.

Kickstart Campaign

Lenny & Larry’s sought to launch their Complete Kickstart™ Breakfast Bars with a fun and unique campaign that resonated with health-conscious consumers.

Beyond crafting an eye-catching mailer, branded merch, and social media content, we went all in and planned a full-blown launch party to give this cookie the debut it deserved.

I designed everything from invitations to giant banners (because bigger is always better), plus interactive activities that made people actually excited about whole grains. The result? A packed event, a ton of buzz, and a whole lot of happy, well-fed guests. Safe to say, Kickstart got the kickstart it deserved.

Open colorful cardboard box with motivational and playful designs, including a sunrise, clouds, and the text 'KickStart TO THE BEST YOU' and 'TO THE YOU THAT HAS MORE FUN' printed on inside and outside, set against a plain blue background.
Collection of promotional items on a blue background including a colorful standee with text, a red notebook with white text and design, a yellow water bottle with blue and yellow text, and a blue tote bag with white text and colorful design.

The Boss! Up Challenge

Lenny & Larry’s shook up the snack world with their latest creation—the Boss! Cookie™. I was tasked with creating bold, high-energy visuals that brought the challenge to life.

To celebrate the launch, they teamed up with legendary stuntwoman Jessie Graff to launch the "Boss Up! Challenge," daring fans to show off their strength, agility, or balance for a chance at ultimate cookie glory.

The top contenders battled it out at Ninja Nation, with the grand prize winner scoring a year’s supply of Boss! Cookies and a private training session with Graff. Because if you're going to eat like a boss, you might as well train like one too.

A collection of social media stories and posts on smartphone screens, featuring images of a hand holding a drink, a booth with baked goods, a T-shirt with a sun design, and indoor decor with pictures on the wall, all on a bright blue background.
Blue board game box titled 'KickStart to the Best You' with a UFO illustration, featuring motivational quotes like 'TO THE YOU THAT EXPLORES' and 'TO THE YOU THAT HAS MORE FUN', placed on a blue surface.
Blue flag with the text "Lenny & Larry's The Boss! Up Challenge" and cartoon faces of women, set against a clear sky.
Two blue flags with white text reading "The BOSS! UP Challenge" within a park setting featuring a grassy hill, picnic tables, trees, and a mountain in the background.
Table with blue, orange, and black T-shirts, some with text like "TEAM COOKIE," "TEAM BAR," and "The BOSS!", set outdoors with trees and bushes in the background.
Group of people participating in a team-building activity at an outdoor event. Some are standing on the ground, while others are being lifted by teammates. The event is organized under a large metal frame with banners reading 'FINISH,' 'The Boss Up Challenge,' 'Team Bar,' and 'Team Cookie.' The sky is clear and blue, and there are trees in the background.

Royal

Raisels