My process began with listening closely to the client’s goal: to celebrate cricket culture while introducing the energy of the sport to a growing American audience. I then translated those goals into a cohesive visual system that could work across both the physical space and the branded merchandise. I collaborated closely with event venue coordinators to ensure all graphics were properly sized, production-ready, and delivered to printers on schedule.
ART DIRECTION SOCIAL MEDIA COPYWRITING ENVIRONMENTAL
Royal
Major League Cricket x Royal
To celebrate the inaugural season of Major League Cricket in the United States, our client, Royal, partnered with the league to host a large-scale fan event recognizing the league’s first season and honoring standout players.
As the lead designer on the project, I was responsible for the creative execution of the event experience across every visual touchpoint. This included designing the event signage system, uniforms, large-scale environmental graphics, decals, merchandise, and attendee takeaways. With more than a hundred individual creative deliverables, the project required careful coordination and rapid production timelines.
The planning and execution were intense, with many moving parts and tight deadlines, but the result was a seamless branded environment that supported the event’s energy and storytelling. The event was well received by both attendees and the client.
It was a very detailed project with a lot of moving pieces; one of those rare events where the chaos is part of the fun and the final result makes it all worth it.
Photography: Konnect Agency | Creative Director: Dusky Hamm