As part of the creative team working with One Bar, I helped bring a retail concept to life that translated the brand’s identity into an in-store experience. Working closely with the marketing team, I led the design direction for the space by developing visuals and environmental elements that aligned with the campaign.
CAMPAIGN DIRECT MAILER ART DIRECTION
One Bar
Crunch Launch
For the release of their new cereal-themed protein bars, One Bar wanted a direct mailer that stood out from the more generic ones they’d launched that year. After brainstorming with the client, we landed on a fun and eye-catching creative that would tempt anyone to take a bite.
These mailers were sent to select influencers and clients to boost engagement and drive leads towards a pre-sale special checkout.
Limited Release
When One Bar came back they had a new challenge ready for us: bring a limited release flavor launch into a real life experience.
The new limited flavor. Rocky Road, was an immediate inspiration for an ice cream social. Our client loved the idea and we set out to make it happen. We reached out to Igloo© about collaborating on a limited time cooler and they were enthusiastically in.
We launched the social in a local ice cream shop in Northern California and invited targeted consumers and a few chosen influencers who’d already partnered with the brand. Guests were encouraged to make their own scoops, play games, and each one left with their own custom Igloo© cooler, and personalized gifts.
