DIRECT MAILER EXPERIENTIAL
Zoa Energy
In early 2022, ZOA Energy expanded its product lineup with the launch of two new flavors: White Peach and Tropical Punch. This was part of the brand’s push to offer a “better-for-you” energy drink.
As a junior designer at the time, this project marked the first major initiative where I was trusted to lead the creative execution across multiple deliverables. While the campaign concept was developed by the senior creative team, I was responsible for bringing the visual components to life: translating the idea into production-ready assets that supported the launch across marketing, PR, and event materials.
This project was also my first opportunity to participate directly in client meetings. I took detailed notes, gathered feedback, and worked closely with internal marketing and PR teams to ensure every asset aligned with the client’s goals and launch strategy. Throughout the process, I was mentored by my Creative Director, who guided me through managing a high-visibility project while maintaining brand consistency and production quality.
The experience pushed me to manage timelines, coordinate with multiple teams, and deliver polished creative work under real campaign pressure. More importantly, it was a milestone in my growth as a designer—my first chance to move from simply executing tasks to helping drive the creative output of a large brand launch.