As Senior Designer, I led the creative execution from concept refinement through to final delivery. Working closely with the client’s marketing team, I helped translate brand strategy into a cohesive visual system that extended across every touchpoint. Rather than relying solely on traditional media, the campaign focused on creating a physical experience that encouraged consumers to make Remedy a part of their summer festivities in a way that felt seamless.
ART DIRECTION GRAPHIC DESIGN EXPERIENTIAL
Remedy Kombucha
Summer Sips
At the heart of the campaign was a curated “summer kit” mailer sent to targeted audiences and influencers. Each kit included a custom-designed pool float, towel, sunglasses, stickers, and a selection of summer snacks intentionally paired with featured kombucha flavors. Every item was designed to function both as a standalone brand moment and as part of a larger, highly shareable experience.
