ShineWater isn’t just another drink: it’s hydration with a purpose, packed with essential vitamins and electrolytes, minus the junk. I helped translate that mission into a bold, eye-catching visual identity. From creating social graphics that pops to crafting curated photoshoots that tells their story, every design element reinforced their commitment to health, sustainability, and giving back. The result? A brand that doesn’t just quench thirst—it makes an impact.

COPYWRITING SOCIAL MEDIA STRATEGY

Shinewater

A shiny, gold, four-pointed star with a textured surface and metallic edges.
A colorful sign with the text "HONK IF YOU'RE HOT and love shinewater" with illustrations of lime and cucumber slices and small white stars.
A round sticker with a turquoise background featuring the words 'Shine Water' in bold black text, with decorative lines above and a curved underline.
Collage of colorful promotional posters for Trolls-themed drinks and products, featuring vibrant graphics, character images, and slogans.

Shinewater x Trolls™ Collab

When ShineWater teamed up with DreamWorks’™ Trolls Band Together™, they needed a campaign as fun and vibrant as the movie itself. As an unashamed hardcore stan of the franchise, I was thrilled to be a part of bringing the magic to life by designing a series of social graphics and videos that blended my client’s voice with the Trolls™ signature funky flair and helped promote their limited-edition cans and launched a new flavor.

Woman smiling and holding multiple Shine Water bottles with fruit flavors.
Bottle of Shine Water Peach Mango flavor on orange tiled surface surrounded by peaches, peach slices, and diced mango.

Setting the Tone

I collaborated closely with their team to create organic social posts that highlighted their products in a fun and cheeky way. I also helped coordinate and plan several photoshoots to develop a cohesive brand look and tone. These marketing materials resulted in an effective visual identity that conveyed Shinewater’s dedication to hydration without compromise, resonating with health-conscious consumers and reinforced the brand's position in the market.

Three advertisements for a beverage with berry flavor, featuring people in playful poses with a water cooler and large can, on a blue wavy background.
Two hands holding bottles of Shine Water with blue and white striped straws against a blue background.
Collage of colorful summer-themed posters and advertisements for Shine water, featuring slogans like "Shine On," "Rise and Shine," "Sip Your Shine," and activities like fireworks, lazy hammock naps, and community celebration.
A bottle of Shine Water Coconut Lime flavor with limes and coconut pieces around it against a blue background.

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